Texas Distributor & Approved Applicator - Pure & Original Paints & Plaster

Classico Chalk Based Paint

Pure & Original Classico mineral based paint provides a matte, powdery, soft look, as if the space is covered with velvet. It is a paint you have to experience yourself. Classico creates an atmosphere and environment that is both warm and commanding, even in delicate tones. 

Applying Classico

Classico is suitable for every space in your home, even in the kitchen and the bathroom. When directly exposed to water or hot grease splatter, it is advisable to apply Pure & Original Dead Flat Eco Sealer. After applying the sealer, the chalk-based paint will be protected and easily washable.

Classico is also very popular for use on furniture to achieve an authentic, matte and aged look.

Please Note: Although washable, a matte paint is more vulnerable than lacquer, meaning that shabby spots may be visible very fast. In order to prevent this, it is possible to protect the chalk based paint with one of our finishes, like Italian Wax or Dead Flat Eco Sealer. If you want a matte paint that is easy to maintain, without the need of a sealer, we recommend using our Traditional Paint Lacquer or Licetto.

Classico mineral based paint can be applied easily, just like any standard wall paint. You may paint  with a roller, brush or sprayer. It is possible to use the chalk based paint directly, without using a primer, on latex wall paint and wallpaper. The wallpaper must be secured properly. When applied by roller or a sprayer, you’ll get a smooth, even look. If applied with a lime brush it enhances the strokes of the brush for that authentic, hand-applied finish. 

Classico can be applied without a primer, provided the surface is in good condition. For best results we recommend the Pure & Original WallPrim.


Advantages and disadvantages of chalk based paint

Pure & Original Classico mineral paint:

  • Is full color and ultra matte. 
    Through the use of natural pigments in an extra high dose, the colors are deeper, richer and full of color. Classico  is available in alPure & Original colors.
  • Is lightly washable.
  • Is environmentally-friendly.
  • Is a professional chalk based paint or water based.
  • Is made with 100% natural pigments.
  • Warm and velvety.
  • Is easy to apply and requires little or no preparation.



Please see the PRODUCT INFORMATION tab in main menu for detailed product & application information 

0 products

Sorry, there are no products in this collection